You’ve got a massive business idea…worried about someone stealing it?
Farouk Meralli was bouncing new startup ideas off of me at rapid pace. Tantalizingly big ideas. I am bound to secrecy, but it got me thinking how often I meet entrepreneurs who feel nervous about sharing their ideas.
As a consultant it seems there are an increasing number of requests for non-disclosure agreements (NDAs) – just for initial conversations! Sure, NDAs have their place, you shouldn’t share patent worthy info without one, but you can’t build solid business ideas in isolation either. So how do you figure out what to share?
The key is understanding your competitive advantage and uncertainty.