So you want to become an entrepreneur? Stop doing what you are already good at, and start telling people what you will be good at.
Activating your network is key to launching new initiatives, it’s about getting the word out there so people can help. You may need to leave your day job. You may want to do something totally different. You may have a radical idea that no one really understands. But often your biggest supporters have pigeon-holed you already, because they know (the old) you.
Now let’s say you are a graphic designer, and you want people to think of you a sustainability consultant. How do you make the switch? How can you break free and start something really new? This is what Jochem Duyff and I were discussing in a recent working lunch – how can you get people to see you in a different light?